W10 Insights Research Studio
Consumer Insight.
Strategy.
About W10
Welcome to W10 Studio, a London-born, US-based insights and brand strategy research studio dedicated to consumer behavior analysis and in-depth market insights. Our mission is to provide clients with comprehensive secondary, primary, and competitive research, offering expert trendspotting, youth culture analysis, concept creation, and audience insights. We are committed to delivering valuable insights that drive your business forward.
Research
Trends Intelligence
Trend Forecasting • Consumer Behavior and Psychographic Research • Cultural and Societal Shifts • Market and Industry Analysis • Pattern Recognition • Emerging Youth Culture Research • Expert Insights
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Secondary Research: analyzing large-scale, long-term trends that impact society, technology, economics, the environment, and politics.
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Primary Research: understanding lifestyle changes, spending habits, and evolving expectations that drive new macro and micro trends.
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Competitive Research: track competitors, influential brands, startups, and market shifts that indicate changes in consumer needs and desires.
Brand Strategy
Market Research • Consumer Insights • Competitive Analysis •
Brand Positioning and Value Proposition Research • Cultural and Trend Analysis
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Market Analysis: market size, growth potential, and industry trends assessment.
Target Audience Insights: in-depth unpacking of audience segments, including demographics, psychographics, behaviours, and needs.
Cultural and Societal Trends: exploration of broader societal and cultural trends that may affect a brand's relevance.
Research Techniques: surveys, interviews, focus groups, city immersions, and ethnographic studies to uncover audience motivations.
Product Direction
Trendspotting and Cultural Analysis • Concept Creation • Color & Material Forecasting • Competitive Benchmarking • Social Media Analysis • Ethnographic Research • Focus Groups • Concept Validation
Competitive Benchmarking: review competitors’ product offerings, positioning, and performance to identify trends within an industry.
Concept Research: qual/quant methods to understand consumer preferences, anticipate future demands, and identify potential product opportunities.
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Concept Testing: early product concepts or prototype testing with target consumers to gather usability, appeal, and cultural relevance feedback.
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Design surveys, select vendors, and manage the onboarding process.
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Or drop us a message if you have any questions or simply want to say hello. We'd love to hear from you! Email us to get in touch.