Founder Profile

Alison, originally from London, is an insights expert and strategist based in the US. With extensive global experience from companies such as Converse, Nike Inc., Stylus (serving clients like Meta, Marriott, New Balance, and LVMH), MTV, Selfridges & Co., and trend forecaster WGSN, she brings a wealth of knowledge to the table.

She can quickly dive deep into research objectives and transform complex insights into actionable, forward-looking strategies that resonate with design, brand and marketing teams. Her approach combines art and science to inspire while providing clarity and direction.

Alison is also an accomplished public speaker, sharing her expertise at global conferences, brand innovation summits, and company-wide meetings.